Launch Week carries on today. And our members continue to prove that fitness is better together. Members are getting into it. They are dressing up, they are winning prizes, they are letting themselves have fun.

We want to be a company that has fun. We want to prove that exercise does not need to be a chore. We want to prove that exercise and fitness can (and is supposed to be) fun. Launch Week is the best time to be put fun on display. Audra Blakenbaker (Head Fitness Coach at Lancaster) said it this way:

“To me, Launch Week is a time to enjoy watching my Group Power peeps’ faces (and muscles) light up with a new workout.  We get to reconnect with our inner-athlete. The suspense of the unknown workout is awesome! Launch Week is like giving a gift to our Group Ride fanatics as we celebrate turning 10…10 tracks! Launch Week, to me, is leaving everything serious in our lives at the door and coming into a place where it’s our member’s time to focus on them.  It’s their time to enjoy exercise, forget what’s still on the to-do list, and just have fun!”

Why do we exercise? Because, more than anything else, it is fun. Why do want to experience exercise together? Because it is more fun than trying it alone. Why move? Because it is fun.

For Launch Week, why do we go all-out? Why do we dress up in black? Why do we throw prizes while dancing around in a body-suit? Why do team teach? Why do we decorate the Club and make the most out of introducing some new tracks to our Group Ex classes?

Because it is fun.